BuggyBelles™ LLC founder, Cassie Rinehart, created Bright-Brained™ Toys out of her love of wooden educational toys, her fear of the quality surrounding products made overseas, and her desire to create more jobs in her home country, the United States of America.
Her love for wooden toys began at a young age, where she spent her time with her grandfather, a very gifted woodworker, in his woodshop. He taught Cassie about different types of wood and sorted through old toy books with her, where they would discover toy ideas to recreate on the jigsaw using various woods they found around the shop.
As Cassie became a mother herself, she became the ultimate consumer of wooden toys that she assumed were “eco-friendly” for the mere fact that they were made of wood. While changing a diaper one day, she handed a wooden toy to her daughter to hold, and when she glanced back up at the toy her daughter was teething on, she realized the paint had come off the toy and had been consumed. This incident led Cassie to investigate to see if she could truly find the contents of the paint used by the overseas manufacturer. When she could not pinpoint the answer and kept getting the run-around, she realized how difficult it was to find supposed “eco-toys” that would actually reveal the true contents of the woods, paints, and glues used to make each toy.
Cassie decided it was time to turn things around. As a Financial Advisor for ten years, she knows that generating more jobs in her own country is a critical component of a healthy domestic economy and wanted to do her part. All of these factors combined created a Bright-Brained™ mission for this revolutionary toy company:
At Bright-Brained™ Toys, our mission is to go beyond the basic wooden toy. We develop a story behind each and every toy we make in order to engage all children in thinking “beyond the toy.” We believe in the importance for children to discover their own limitations when it comes to creative thinking, as children in today’s world are beginning to “Think Big Too” at a much younger age.
We believe whole-heartedly in the organic quality of the materials we use in our toys and in providing the content of those materials to our consumers. We believe in creating more jobs in the United States of America regardless of the obstacles that come with that, and we plan to maintain our manufacturing here where quality can be assured on each toy that goes into the little hands of those that matter most of all…the hands of our children.
– Cassie Rinehart, Founder & Owner